Population Health
In-language vaping prevention resources | Vape Free West
Reducing vaping harms among Arabic, Burmese, Hakha Chin and Karen speaking communities in Melbourne’s West.
Amplify the Vape Free West campaign in your community.
Watch the trailer here
Campaign resources available
For parents and carers:
A suite of in-language videos for parents, carers and guardians from Arabic and Hakha Chin speaking communities. Developed in consultation with these community groups.
The videos cover the following topics:
- What is vaping and what are the harms of vaping?
- How do I know if my child is vaping and how do I get help?
- How do I talk to my child about vaping?
Quit is proud to have supported the development of these videos as a strategic project partner.
Arabic – شاهد الآن
Character style one:
Character style two:
Burmese – ယခု ကြည့်ရှုပါ
Hakha Chin – Atu ah zoh
Karen – ကွၢ်ဘၣ်အခဲအံၤ
For young people aged 16-25 years:
A youth co-designed paid social media campaign in English was also developed by young people from Arabic, Burmese, Hakha Chin and Karen speaking communities, for these communities.
This campaign saw youth-generated, unbranded content reaching young people aged 16–25 years on TikTok and Meta, resulting in 2.95 million impressions and over 119,000 clicks through to UNCLOUD, with a click-through rate of 4.05%.
If you would like to access these assets, please contact the Western Public Health Unit.
How you can support the campaign
If you are a council, community health and community organisations, cultural and faith networks, groups and organisations, and more, you have have an important role in helping the campaign reach Arabic, Burmese and Hakha Chin and Karen speaking communities.
By sharing the campaign assets with these communities, you can help spread important, culturally relevant information regarding vaping harms and ways to reduce vaping and quit.
You can share these assets by:
- including an article or blog post in a newsletter or on your website
- posting on social media
- sharing in-person at community events or networks.
An example of each of these is below for you to adapt for your audience.
Newsletter content
New Vape Free West resources are here!
We’re excited to promote the first resources from Vape Free West – a partnership initiative supporting families and communities across Melbourne’s west to encourage healthier, vape-free futures for young people.
Now available are free in-language videos for Arabic, Burmese, Hakha Chin and Karen speaking parents, carers and guardians on what vaping is, how to start conversations with young people, and where to go for support. Watch the trailer here.
You can help ensure families have access to trusted, culturally appropriate information about vaping by sharing these resources through social media, community events, and networks.
Vape Free West appreciates your commitment to supporting vape-free communities across Melbourne’s west. Click here to learn more and access the resources.
Social media copy and tiles
Audience: General
Copy: We’re excited to share resources from Vape Free West, a campaign supporting healthier, vape-free futures for young people and communities across Melbourne’s central and western suburbs.
Developed in collaboration with bicultural workers and community, the free in-language videos for Arabic, Burmese, Hakha Chin and Karen speaking parents, carers and guardians cover what vaping is, how to start conversations with young people, and where to go for support.
Watch the trailer to find out more about Vape Free West.
Content: Upload VFW trailer
Audience: General
Copy: We’re excited to promote the first resources from Vape Free West, a campaign to support healthier, vape-free futures for young people and communities across Melbourne’s central and western suburbs.
Now available are free in-language videos for Arabic, Burmese, Hakha Chin and Karen speaking parents, carers and guardians on what vaping is, how to start conversations with young people, and where to go for support. Developed in collaboration with bicultural workers and community.
Together, let’s build healthier, vape-free communities across Melbourne’s west. Click here to find out more about the campaign and access the videos.
Tile:
Audience: Parents and carers
Copy: Do you need to talk to your child about vaping but aren’t sure where to start? Even if your child isn’t vaping, starting a calm and open conversation can make a real difference. Choose a relaxed moment, ask open questions, and listen without judgement. You’re not alone.
Quitline offers free, confidential support, with interpreter services available. For more information, click here.
Tile
In-language copy and tiles
Arabic:
| English | Arabic |
| Are you worried about vaping? | هل أنت قلق بشأن التدخين الإلكتروني؟ |
| Watch our free videos for parents and carers | شاهد مقاطع الفيديو المجانية لأولياء الأمور ومقدمي الرعاية |
| Learn | تعلّم |
| What vaping is | ما هو التدخين الإلكتروني |
| Where to get help | أين يمكن الحصول على المساعدة |
| How to talk to your child | كيف تتحدث مع طفلك |
| Watch now | شاهد الآن |
| Scan the QR code or go to www.wphu.org.au/vape-free-west | امسح رمز الاستجابة السريعة أو انتقل إلى www.wphu.org.au/vape-free-west |
Tile:
Burmese:
| English | Burmese |
| Are you worried about vaping? | ဗိတ်ရှုခြင်းအကြောင်း စိတ်ပူပင်နေပါသလား |
| Watch our free videos for parents and carers | မိဘများနဲ့ စောင့်ရှောက်သူများအတွက် အခမဲ့ ဗီဒီယိုများကို ကြည့်ရှုပါ |
| Learn | လေ့လာပါ |
| What vaping is | ဗိတ်ရှုခြင်းအကြောင်း |
| Where to get help | အကူအညီရနိုင်သောနေရာ |
| How to talk to your child | သင့်ကလေးနဲ့ စကားပြောဆိုနည်း |
| Watch now | ယခု ကြည့်ရှုပါ |
| Scan the QR code or go to www.wphu.org.au/vape-free-west | QR ကုဒ်ကို စကင်န်ဖတ်ပါ သို့မဟုတ် www.wphu.org.au/vape-free-west သို့ သွားပါ |
Tile:
Hakha Chin:
| English | Hakha Chin |
| Are you worried about vaping? | Vaping kongah na lungre a thei maw? |
| Watch our free videos for parents and carers | Nulepa le zohkhenhtu hna caah kan man loin video pawl zoh |
| Learn | Cawng |
| What vaping is | Vaping cu zeidah a si |
| Where to get help | Khoika in dah bawmhnak ka ngah khawh hnga? |
| How to talk to your child | Na fa chawnh ningcang |
| Watch now | Atu ah zoh |
| Scan the QR code or go to www.wphu.org.au/vape-free-west | QR code scan tuah asilole hika ah zoh www.wphu.org.au/vape-free-west |
Tile:
Karen:
| English | Karen |
| Are you worried about vaping? | နဘၣ်ယိၣ်တၢ်ဘၣ်ဃးဒီးတၢ်သူလီမိၥ်ထူန့ၣ်ဧါ |
| Watch our free videos for parents and carers | ခိးကွၢ်ဘၣ်ပတၢ်ဂီၤမူလၢမိၢ်ပၢ်ဒီးပှၤကွၢ်ထွဲတၢ်ဖိတဖၣ်အဂီၢ်လၢအကလီန့ၣ်တက့ၢ် |
| Learn | မၤလိ |
| What vaping is | တၢ်သူလီမိၥ်ထူန့ၣ်မ့ၢ်တၢ်မနုၤလဲၣ် |
| Where to get help | ကမၤန့ၢ်တၢ်မၤစၢၤဖဲလဲၣ် |
| How to talk to your child | ကဘၣ်ကတိၤတၢ်ဒီးနဖိဒ်လဲၣ် |
| Watch now | ကွၢ်ဘၣ်အခဲအံၤ |
| Scan the QR code or go to www.wphu.org.au/vape-free-west | စကဲ(န) QR ခိး(ဒ) မ့တမ့ၢ်လဲၤဆူ www.wphu.org.au/vape-free-west |
Tile:
Printable posters and postcards
Arabic
Burmese
Hakha Chin
Karen
Support services available
If your organisation receives enquiries from young people, parents, carers or guardians about vaping, the following support services are recommended by the Vape Free West Partnership.
Encourage community members to:
- speak with their GP.
- reach out to Quit for support by:
- calling Quit on 13 7848
- requesting a free callback
- sending a message on Facebook Messenger (@quitvic) or WhatsApp (+61 385 832 920)
- visiting quit.org.au to explore resources and tools that can help
- Access Quit’s interpreter services for people who speak languages other than English.
- Download the Quitbuddy App onto their phone.
About Vape Free West
Vape Free West aims to reduce vaping harm among young people from Arabic, Burmese, Hakha Chin and Karen speaking communities in Melbourne’s central and western suburbs. To do this, the campaign focuses on supporting young people aged 12 – 25 years from these communities, as well as their parents and guardians.
Target audience
- Young people aged 12 – 25 years from Arabic, Burmese, Hakha Chin and Karen speaking communities in Melbourne’s central and western suburbs.
- Parents, carers and guardians of young people from Arabic, Burmese, Hakha Chin and Karen speaking communities in Melbourne’s central and western suburbs.
Campaign objectives
- Increase knowledge and awareness of the harms of vaping among young people and their parents, carers and guardians.
- Increase capacity and confidence among young people to reject vaping.
- Increase capacity and confidence among parents, carers and guardians to support young people to reject vaping.
Who developed Vape Free West?
Vape Free West brought together organisations and communities to address vaping through culturally informed approaches. The cohealth bi-cultural program played a central role in this work, with key contributions from Vanbawi Thwang, Firdos Saleh and Shadow Toke supporting community engagement and program delivery.
The initiative was shaped by the lived experience and voices of Arabic, Burmese, Hakha Chin and Karen-speaking community members across Melbourne’s west, with youth resources co-designed through a Youth Working Group and parent videos informed by focus groups with parents and guardians.
The Vape Free West Partnership was led by Melton City Council in partnership with Western Public Health Unit, City of Melbourne, cohealth, Western Health, IPC Health, Wyndham City Council, Brimbank City Council and Maribyrnong City Council, and funded by VicHealth.
Contact
For further information, or if you would like to discuss partnership opportunities to share the campaign further, please contact wphu@wh.org.au
Join the Vaping and Tobacco Action Group (V-TAG)
The V-TAG is a collective of stakeholders from local government, community health, health services, not for profit and other sectors working to prevent and de-normalise the use of vaping products, and reduce vaping and tobacco related harm in Melbourne’s central and western suburbs. Click here to join V-TAG.
Last updated: 10 August 2026